We have all heard about the Japanese sports brand ASICS. Known for their high-quality sports wear and being one of the most favored celebrity brands. And now the iconic sports lifestyle brand – ASICS Tiger will be available in India. A total of approximately 55 shoe models for both men and women, the Spring Summer 2016 collection of ASICS Tiger is now available on the website, Jabong.com starting from April 30th, 2016 and retail prices will range from Rs. 5999 to Rs. 12499.
The core of the ASICS Tiger brand is Japanese technology. Re-launched in 2015, the ASICS Tiger brand was born in Japan and is targeted toward the global street fashion-savvy market. ASICS Tiger is a sports lifestyle brand that delivers both confidence and strength backed by ASICS’s heritage and technology, as well as the spirit to always push ahead.
While the new ASICS Tiger has been re-created with elements from American street fashion, the model remains true to its original form. ASICS Tiger products have the perfect blend of ASICS heritage technology to provide maximum support and modern designs for the fashion and style conscious audience. It’s targeted at the fast paced fashion centric audience.
ASICS Tiger revealed its 2016 global campaign, earlier this year, to push the boundaries of technology and design, between their iconic shoes and ASICS GEL technology. Placing emphasis on energy and lifestyle, the campaign imagery and the new footwear styles further declare what it means to be “born of a wild era”.
In 2016, ASICS Tiger will continue to push the boundaries of technology and design between their iconic shoes and ASICS GEL technology. Each style and colour-way delivers a bold statement through vibrant and expressive designs. The Spring 2016 collection will focus on the fusion of ASICS Japanese heritage and modern fair. The star of the event was their GEL LYTE shoe collection. The footwear is comfortable beyond imagination and comes is various designs and colors to choose from.
Here are some of the models from their latest collection
GEL-KAYANO TRAINER EVO :
The GEL-KAYANO TRAINER EVO is based on the original GEL-KAYANO TRAINER. Its unique ‘MONOSOCK’ and characteristic ASICS stripe design is kept as the original while the upper is evolved to pursue a simplistic sporty look.
GEL-LTYE III :
This heritage item is more industrial than futuristic. The masterpiece GEL-LYTE III model reflects the shoe’s original purpose of performance running footwear with high level of technology and function. The new design pays homage to the future with an industrial look inspired by space-age rockets and aircraft. The GEL-LYTE III was the basic running shoe introduced in 1990. The tongue was made of sponge, and its main characteristic was the original, laterally ‘SPLIT-TONGUE’ construction that cradled the arch. The unique design created a comfortable fit, as the tongue did not shift during movement.
GEL-LYTE V :
The GEL-LYTE V was the basic running shoe introduced in 1993. The model featured ‘MONOSOCK’ construction that integrated a highly elastic tongue and leather upper, which improved the fit. A number of design variations were available, including nylon and suede models.