ASICS Zero Distraction Bra – Press Release

ASICS launches its first-ever high support bra to improve the running and training experience of female athletes. ASICS Zero Distraction Bra has been designed to fill the performance gap between existing sports bras and women’s unmet needs. Every detail has been considered to improve comfort and performance for women of all sizes, shapes and ability.

Key Technology Areas:

  • Spacer mesh molded cups encapsulate and compress each breast individually to increase support, to reduce bounce by 60%[2]and full coverage
  • Wide bottom band provides foundational support
  • Padded shoulder straps relieves stress on the shoulder
  • Front adjustable straps for custom fit on the move
  • Proprietary hook-and-eye closure for custom fit and comfort
  • Power mesh zones at the back for extra support and ventilation.

The Zero Distraction Bra is available in a full range of 21 band and cup sizes in selected markets from December 1st at a retail price of Rs. 3,499.

For more information on ASICS Zero Distraction Bra visit:

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